If there is something you can fix, do so.
#GOOGLE MY BUSINESS OPTIMIZATION 2019 FULL#
And they might be! But it doesn’t do you any good to argue with a customer in full view of the public. It’s easy to get hurt by things that people say, or to dismiss their complaints as frivolous or unfounded. Make sure you never respond to reviews when you’re angry. It’s also important to respond to negative reviews, but this requires an especially careful and tactful approach. For example, if someone mentions that a specific employee was particularly helpful, you can pass that compliment on to the employee, and then tell the reviewer that you appreciate being able to recognize this employee’s efforts. But responding at least a few reviews in a personal, specific way can show reviewers, and others, that you’re listening.
You’ll have to be careful here saying “Thank you!” over and over again on dozens of reviews won’t be helpful, and could backfire by making you appear desperate. For positive reviews, it can be nice to thank customers for their comments. Google also gives you the option to respond to reviews.
Reading through your reviews can give you valuable insights into the things that your customers like, and dislike, about your product or your company. Monitor Your ReviewsĪnd speaking of responding to reviews, one of the features of a Google business listing is the ability for users to leave reviews and ratings. If you’d rather spend your time on other aspects of your business, adding managers to your account can make sure your online presence gets the attention it deserves. Communications managers have the fewest abilities, but they can post pictures and respond to reviews-two actions that can be very time consuming but very helpful for your business.
#GOOGLE MY BUSINESS OPTIMIZATION 2019 UPDATE#
Managers are next, with the ability to update business information and view analytics data. As you might imagine, owners have the most privileges, including adding and removing other owners and managers from the account. Google has three levels to choose from: owners, managers, and communications managers. When you add someone to your business account, you’ll have to choose how much access you want them to have.
You can do this by logging into your Google My Business account, selecting manage locations, then select users. If you claimed your business on Google, you’ll remain the primary owner, but you can grant access to certain other partners or employees to help you run your page. Google My Business allows you to designate people who can help you manage your business listing. If that sounds like too much work for you to keep up with on your own, read on to our next suggestion. To make sure your information is always up to date, it’s a good idea to create a system where you are reviewing your information (Did you start accepting credit cards? Did your menu change?) and responding to reviews regularly. Make sure you clearly list holiday closures and update your hours for seasonal changes (like longer hours on Black Friday, for example). It is extremely frustrating to go to a store and find it closed when the hours posted online say it should be open. In addition to your address, make sure your hours are correct. If this applies to you, make sure to follow Google’s instructions on setting up a service-area business. Instead of receiving an address, you’ll be designated as a service-area business. If you don’t, you can still get a local listing on Google My Business. If you have a physical location that customers can go to, you’ll have to verify that information with Google. Check the Basicsīy far the most important thing to do on your Google My Business account is to verify all of your basic information. Here are three tips and tricks for making the most of your Google My Business listing. One thing to note, there are multiple Google My Business scams who will pose as Google to claim your listing for you, watch out for these calls and never give them your listing information.īecause so many customers are searching for businesses on Google, it’s important to present your business in the best possible light on their service. Since Google My Business is free, any business owner can claim their listing. Once you’ve claimed your business and your address has been verified, you’ll be able to update your information, set photos, interact with reviewers, and more. It is a set of tools that allow you to present accurate information and interact with your customers on Google’s services, like Google search results and Google Maps.
Google My Business is a free, powerful service that should be one of the first things you set up as a small business.
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